Our Story
We strive to provide our clients with superior service and knowledge for an easy to comprehend understanding of their financial future, specializing in wealth preservation strategies and retirement planning. We offer sound advice and investment products for our clients based upon their suitability while also allowing them to make no pressure decisions. We want to make sure that the quality of services that our team provides to our clients leaves them satisfied with their financial decisions and makes us a referable source for all of our clients to share with their family and friends because to us our clients are not just another account number but a member of the Link Financial family.
Why Link Financial Benefits?
Link Financial Benefits provides personalized financial services and investment solutions for individuals and businesses across East Texas, West Louisiana, and Southern Arkansas. Led by Byron, a licensed and experienced financial representative, our firm offers a comprehensive range of investment and insurance products. With decades of experience guiding clients through market changes, Byron and his team are dedicated to helping you adapt and grow your financial portfolio with confidence.
From our principal office in Tyler, Texas, and satellite locations in Longview, Shreveport, and Texarkana, we proudly serve clients throughout the region—including areas as far west as Fort Worth, south to Beaumont, east to Monroe, and north to Little Rock. At Link Financial Benefits, we work exclusively for you—not for a bank or big insurance company—so we can recommend strategies that best meet your individual needs. You’ll always speak directly with Byron or a trusted member of our staff for personal, responsive service. Our brokerage accounts are supported by Packerland Brokerage Services with clearing and custodial services through Hilltop Financial Services, providing the resources of a national firm with the service of a local partner.
4
Locations and growing
25+
year of experience.
100%
Local
What We Do
As a full-service financial firm, we provide guidance and solutions in:
Tax Minimization Strategies*
We help clients structure investments and retirement assets in ways that reduce unnecessary tax exposure. Our goal is to identify efficient strategies that let you keep more of what you earn while keeping long-term objectives in focus.
Meet the Link Financial Benefits Team
At Link Financial Benefits, our strength comes from the experience and dedication of the people behind the name. Each member of our team is committed to providing honest guidance, dependable service, and long-term support for our clients and their families. We believe successful financial planning begins with strong relationships—built on trust, communication, and a genuine understanding of your goals. Get to know the professionals who are here to help you build, protect, and preserve your financial future.
Educational Resources
Empowering you to make informed financial decisions is a priority. Explore our educational resources to find guidance, practical tools, and up-to-date information to support you on your financial journey.
Byron Link
Watch our short, informative videos to learn more about key financial topics, planning strategies, and the basics of investing—available anytime to help you build your financial knowledge.
Laura Holland
Use our easy-to-navigate financial calculators to estimate savings, plan for retirement, or explore different scenarios. These tools are designed to help you better understand and manage your personal finances.
Myiah Garcia
Stay informed with our free Research Articles, featuring the latest financial news, timely tips, and educational articles delivered right to your inbox.
From Industry Leaders
Staying informed is an important part of making confident financial decisions. In this section, you’ll find carefully selected articles from leading financial publishers across the industry. These resources are designed to provide timely insights, market perspectives, and educational content to help you stay up to date with the latest trends and developments.
Got Questions
At Link Financial Benefits, we believe informed decisions lead to stronger financial outcomes. Our clients often have similar questions when they begin planning for their future, so we’ve compiled a few of the most common ones here. These answers provide insight into who we are, how we work, and what you can expect when partnering with us to pursue your financial goals.
Link Financial Benefits is an independent financial services firm — we work for you, not for a bank or insurance company. That independence allows us to select the strategies, investments, and insurance solutions that best fit your goals, not a corporate agenda. You’ll also work directly with our local team for truly personalized attention.
We take a comprehensive approach that includes analyzing income needs, risk tolerance, taxes, and healthcare considerations. Our goal is to help you create a balanced strategy that supports long?term stability and sustainable income throughout retirement.
With offices in Tyler, Longview, Canton, and Shreveport, we proudly serve clients across East Texas, West Louisiana, and Southern Arkansas — including surrounding communities within a 100-mile radius of each location.
Get in Touch
Proudly Servicing:
Tyler, TX - Longview, TX - Canton, TX - Shreveport, LA - Texarkana, AR
Experienced
Your Financial Future, Linked to What Matters Most
Partner with experienced professionals who provide independent guidance, personalized strategies, and local service you can trust.
Schedule Your Free Consultation
Local
Trusted Financial Advice for Every Stage of Life
From investment planning to retirement and estate strategies, we’re here to help you grow, protect, and preserve your wealth.
About Us
Our Story
We strive to provide our clients with superior service and knowledge for an easy to comprehend understanding of their financial future, specializing in wealth preservation strategies and retirement planning. We offer sound advice and investment products for our clients based upon their suitability while also allowing them to make no pressure decisions. We want to make sure that the quality of services that our team provides to our clients leaves them satisfied with their financial decisions and makes us a referable source for all of our clients to share with their family and friends because to us our clients are not just another account number but a member of the Link Financial family.
Independent Advice. Experienced Support. Local Commitment.
Why Link Financial Benefits?
Link Financial Benefits provides personalized financial services and investment solutions for individuals and businesses across East Texas, West Louisiana, and Southern Arkansas. Led by Byron, a licensed and experienced financial representative, our firm offers a comprehensive range of investment and insurance products. With decades of experience guiding clients through market changes, Byron and his team are dedicated to helping you adapt and grow your financial portfolio with confidence.
From our principal office in Tyler, Texas, and satellite locations in Longview, Shreveport, and Texarkana, we proudly serve clients throughout the region—including areas as far west as Fort Worth, south to Beaumont, east to Monroe, and north to Little Rock. At Link Financial Benefits, we work exclusively for you—not for a bank or big insurance company—so we can recommend strategies that best meet your individual needs. You’ll always speak directly with Byron or a trusted member of our staff for personal, responsive service. Our brokerage accounts are supported by Packerland Brokerage Services with clearing and custodial services through Hilltop Financial Services, providing the resources of a national firm with the service of a local partner.
Locations and growing.
+ years of experience.
% Local.
Our Services
What We Do
As a full-service financial firm, we provide guidance and solutions in:
Tax minimization strategies*. selected Investments Retirement planning Estate conservation Insurance and annuitiesTax Minimization Strategies*
We help clients structure investments and retirement assets in ways that reduce unnecessary tax exposure. Our goal is to identify efficient strategies that let you keep more of what you earn while keeping long-term objectives in focus.
Investments
From diversified portfolios to individual investment solutions, we offer guidance tailored to your goals, time horizon, and comfort with risk. Our independent approach allows us to recommend products and strategies that best align with your personal financial plan.
Retirement Planning
Whether you’re just getting started or nearing retirement, we design strategies to help you build income confidence for the years ahead. Our personalized planning focuses on smart accumulation, risk management, and dependable income distribution.
Estate Conservation
We work with you to create strategies that protect and transfer wealth according to your wishes. With careful estate planning and beneficiary coordination, we help minimize potential tax issues and preserve assets for future generations.
Insurance and Annuities
Protecting what you’ve built is as important as growing it. We offer life insurance, long-term care coverage, and annuity options designed to provide financial security, legacy protection, and predictable income throughout retirement.
Your Team
Meet the Link Financial Benefits Team
At Link Financial Benefits, our strength comes from the experience and dedication of the people behind the name. Each member of our team is committed to providing honest guidance, dependable service, and long-term support for our clients and their families. We believe successful financial planning begins with strong relationships—built on trust, communication, and a genuine understanding of your goals. Get to know the professionals who are here to help you build, protect, and preserve your financial future.
Insights
Educational Resources
Empowering you to make informed financial decisions is a priority. Explore our educational resources to find guidance, practical tools, and up-to-date information to support you on your financial journey.
Videos
Watch our short, informative videos to learn more about key financial topics, planning strategies, and the basics of investing—available anytime to help you build your financial knowledge.
Watch our videosCalculators
Use our easy-to-navigate financial calculators to estimate savings, plan for retirement, or explore different scenarios. These tools are designed to help you better understand and manage your personal finances.
Explore our CalculatorsResearch Articles
Stay informed with our free Research Articles, featuring the latest financial news, timely tips, and educational articles delivered right to your inbox.
Read this week's ArticleHighlights
From Industry Leaders
Staying informed is an important part of making confident financial decisions. In this section, you’ll find carefully selected articles from leading financial publishers across the industry. These resources are designed to provide timely insights, market perspectives, and educational content to help you stay up to date with the latest trends and developments.
FAQs
Got Questions
At Link Financial Benefits, we believe informed decisions lead to stronger financial outcomes. Our clients often have similar questions when they begin planning for their future, so we’ve compiled a few of the most common ones here. These answers provide insight into who we are, how we work, and what you can expect when partnering with us to pursue your financial goals.
Contact Us
Get in Touch
Tyler, TX
Phone: (903) 561-5465
Visit us in TylerLongview, TX
Phone: (903) 757-4637
Visit us in LongviewCanton, TX
Phone: (903)561-5465
Visit us in CantonShreveport, LA
Phone: (318)588-8518
Visit us in Shreveport After successful submission this text fades in